C A S E   S T U D Y

Reimagining a Business Education Experience

Content Evolution is invited to explore a new brand experience for Darla Moore School of Business at the University of South Carolina. Working with all key constituents during a research phase, a strategy and framework was created for a bold new positioning for the Moore School. As a result of the Content Evolution strategy, the USC Moore School of Business opened its doors to a new building with a great experience. Now four blocks from the main campus in the Innovista Business Park, the business school plays a vibrant role in the life of business development and incubating and bringing new business to the State of South Carolina.